Wednesday 18 April 2007

MAXIMIZING DISTRIBUTION


by Peter Broderick

(First appeared in DGA Magazine, January 2004)

Link to further articles by Peter Broderick using the link

Today it is even harder to bring an independent movie into the world successfully than it is to make one. The traditional system for distributing independent films is in critical condition. But as old distribution paths have become more treacherous, promising new ones are opening up. The challenge for every independent is to understand the current distribution crisis, assess older and newer options and design approaches that will maximize their chances of reaching the widest possible audience.

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